Product & Operations Consultant
Bring structure to product before growth turns into chaos.
I help growing software teams create clarity around priorities, backlog, roadmap and delivery — without hiring a full-time Product Owner.
PSPO II · PSPO-AI · Product Management Core Capabilities
The problem
When the founder becomes the product system
This is what it usually looks like from the inside.
Developers keep asking what is actually priority.
The roadmap changes every week.
Sales requests become development tasks without a filter.
The backlog keeps growing but rarely gets cleaned up.
Refinement creates more questions than answers.
The founder is still needed for every product decision.
The problem usually isn't effort. It's the lack of a product operating system.
What changes
From ad-hoc to a system your team can run
- Ad-hoc priorities
- Founder-dependent decisions
- Scattered requests
- Unclear roadmap
- Reactive delivery
- Clear product goals
- One ordered backlog
- Explicit decision rights
- 90-day roadmap
- Predictable product cadence
The offer
The 6-Week Product Operating System Sprint
A focused six-week engagement to put the core product structures in place so your team can make better decisions with less founder dependency.
Product direction
- Product goal
- Priorities
- Success metrics
Product execution
- Structured backlog
- Refinement process
- Prioritisation framework
Operating model
- Roles & decision rights
- Stakeholder intake
- Meeting & delivery cadence
90-day direction
- Outcome-based roadmap
- Next priorities
- Operating recommendations
The exact scope is tailored to your team's situation during the first week. This is a starting structure, not a rigid template.
How it runs
Six weeks, in order
Understand product, team and bottlenecks.
Define goals, priorities and decision ownership.
Clean and structure the work that matters.
Connect priorities to a 90-day direction.
Improve refinement, planning and product cadence.
Document the system and enable the team to run it.
Fit
Built for growing software teams
Good fit
- B2B SaaS or software company
- 3–8 developers
- Founder still heavily involved in product
- Product decisions are increasingly difficult
- Team needs more structure but not a full-time senior PO
Not a fit
- Looking for a full-time Scrum Master
- Simply need more Jira administration
- Want someone to execute every product decision indefinitely
- Large enterprise transformation
About
About Wouter
Wouter Breedveld works as a Product Owner in a complex data/technology environment and specialises in translating business needs into clear product priorities and workable team structures.
His strength is connecting stakeholders, product thinking and delivery — creating enough structure for teams to move faster without adding unnecessary process.
This is a personal, independent consultancy — you work directly with Wouter, not with a team of consultants.
Credentials
Principles
How I work
Clarity over process
Process only matters when it improves decisions.
Outcomes over output
Shipping more is not the same as creating more value.
Enable the team
The goal is not dependence on a consultant.
Keep it practical
Use only the structure the team actually needs.
Product shouldn't depend on one person.
If your software team is growing but product decisions still depend on the founder, let's look at where the bottleneck is.